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A press release is a key tool in public relations, used to announce upcoming events, inform media about completed programs, promote survey results, or update the public on ongoing events. A successful press release contains newsworthy information, focusing on public interest and adhering to journalistic standards. It should be structured, accurate, precise, simple, and clear, all while fitting within the fast pace of journalism. Typically, a press release should be concise, ideally no more than one page or 30 lines, and often shorter is preferred. Additional information can be included as an annex to the press release.