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Writing engineering proposals is challenging, as engineers typically aren’t trained in proposal writing in school, focusing instead on engineering calculations. Winning proposals is essential for consulting engineers' career advancement. In this week's engineering management lesson, Matt Handel, author of "Proposal Development Secrets," shares a crucial internal question to enhance proposal quality. He refers to it as the "million dollar question," emphasizing its significance in securing contracts. Matt’s insights aim to empower engineers in crafting more effective proposals for clients.