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In this video, Jordan Steen guides viewers on how to create a proposal for potential clients, detailing essential elements to include and strategies to secure the deal. He emphasizes the importance of outlining services and costs in the proposal to meet client expectations. The tutorial is aimed at those interested in starting a marketing agency or online business, encouraging viewers to subscribe for more content, including free trainings, templates, and resources. Jordan plans to demonstrate the proposal process directly from his screen in the upcoming segments.