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In this video from Consulting Business School, the focus is on crafting effective client proposals and presentations, which are essential skills for consultants. The speaker emphasizes the importance of writing high-quality proposals to win clients. Depending on one's experience and existing relationships, some consultants may find themselves with non-competitive work, where clients directly ask for assistance on projects, requiring only clarification in the proposal. However, for larger projects, competition is typical, and multiple consulting firms are invited to submit proposals. The tutorial aims to equip viewers, whether new or experienced, with the necessary tools and strategies for success in proposal writing.