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Writing a press release for your upcoming release is crucial for your promotional campaign, as it can determine the level of press and radio coverage you receive. This video tutorial outlines how to write an effective press release. Acknowledging the challenge of writing about oneself, the speaker emphasizes that this press release is vital for marketing, serving as a sales tool for you and your product. Start by gathering essential information, including your artist bio, which should be formatted into bullet points. Additionally, obtain a private streaming link for your release, with SoundCloud recommended for uploading your MP3 file privately, making it accessible for journalists and producers to listen.