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In this video tutorial, Devon Dean, the content director at ProjectManager.com, explains the importance of interpersonal communication in successfully selling a project through a proposal. He emphasizes that decision-makers are more likely to support a project if they have had prior interactions and discussions about it, rather than relying solely on a proposal document. Dean advises that during the proposal preparation phase, project sponsors and champions should actively engage with decision-makers to advocate for the project. These lobbying efforts and one-on-one meetings are critical for refining the understanding of what the decision-makers seek, enhancing the chances of securing funding and resources.
