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[MUSIC PLAYING] JOHN MUELLER: Today, well address Mariachiaras question about canonicalization. You can indicate your preference to Google using these techniques, but Google may choose a different page as canonical than you do, for various reasons. So what are these reasons? Lets take a brief step back. Its quite common for a website to have multiple unique URLs that lead to the same content. A really common one is when the version of a site shows the same content as the non- version of the website. Most websites are set up in this way. Another common configuration is when the home page is accessible as index.html, or when upper- and lowercase in URLs leads to the same pages. Ideally, we wouldnt even run across any of these alternate versions, which is why we recommend picking one URL format and using it consistently across your website. In practice, life is rarely perfect, and we discover all sorts of URLs leading to the same content. For Search, it doesnt make much sense to in