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The marketing section of the survey really produced no surprise. Some of you are stellar marketers you know exactly what youre doing. You nail it most of the time. In the times that you dont know . youre your learning from it youre growing as a marketer. Some of you are still really really struggling and one of the things that you struggle with the most is getting new customers. In this nugget im going to share with you my hands down favorite way to get new customers at absolutely no cost. Im talking about giving away gift certificates. When Im out on the road speaking to a group of retailers just like you I usually do a quick survey and i ask people how many of you are spending less and less money on traditional media advertising. You know, a newspaper, television, cable, things like that. Most of the hands in the room go up. And then i asked, how many of you have have quit using traditional media advertising altogether Theres typically a handful of people that say no Im no
