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In this video tutorial, the presenter demonstrates how to create a web design proposal using a template from their successful freelancing business. After downloading the provided Word template, the tutorial covers the key aspects of an effective proposal, including its content, the process of sending it, and obtaining signatures. For those wishing to craft a proposal from scratch, the steps include obtaining a clear client brief, writing the proposal, sending it, and following up. The presenter emphasizes the importance of understanding the client's needs by asking questions about their business, target market, desired visitor actions, unique selling points, customer value, and current marketing strategies.
