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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch using a template from their successful freelancing business. Key topics include creating an effective proposal, its contents, sending it, and obtaining signatures. The video suggests using an existing proposal template from a client manager for convenience but outlines steps for a custom proposal: obtaining a clear client brief, writing the proposal, sending it, and following up. Essential questions to ask the client for the brief include understanding their business, target market, desired visitor actions, unique selling points, average customer value, and current acquisition strategies.