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In this video tutorial, Mel introduces a free social media proposal template designed to help viewers secure social media management clients. Aimed at social media managers, the video outlines essential components to include in a social media portfolio that converts leads into clients. Mel, who runs a successful social media agency, shares her expertise and guides viewers through customizing the proposal template. She emphasizes that the proposal should be sent after conducting a discovery call with potential clients, ensuring that they are equipped with everything needed to win their next client.