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The presentation outlines a comprehensive suite of public relations (PR) strategies aimed at enhancing brand image and public perception. Key components include the PR maturity index, brand message and voice mapping, PR content mapping, media channel identification, PR campaign timelines, and brand sentiment analysis, all of which can be customized for individual businesses. The PR maturity index helps identify a brand's strengths and weaknesses using a customizable radio chart based on factors such as media awareness, brand positioning, internal support, expertise, processes, and media relationships. Users can modify these factors to align with their organizational priorities and evaluate scores on a relevant scale.
