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In the video, the speaker addresses a question about presenting pricing options to clients. They explain the process of creating a 3-option proposal, where each option is presented as a single lump sum, such as $10k, $20k, or $30k, without providing a detailed breakdown of each item. Instead, the focus is on clearly listing the total price for each option at the bottom of the proposal. The speaker suggests that detailed breakdowns might be included in the larger anchor option if there's a connection between compensation and risk, but generally, the proposal maintains a simplified approach by just stating the overall costs.