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In this tutorial, Mike Plogger from Visme emphasizes the importance of having a marketing plan for business success. He acknowledges that many may feel lost without experience in creating one. A marketing plan is crucial for understanding the business, clarifying goals, maintaining focus, and ensuring team alignment. The video outlines seven essential steps to create an effective marketing plan, along with templates for immediate use. By understanding the purpose behind a marketing plan, viewers can begin to build a strategy that supports their business goals and enhances their marketing efforts.