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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, explains how to create a compelling proposal for potential clients. He emphasizes the importance of outlining the services offered and their costs to secure the client's business. The video includes a step-by-step guide on what to include in the proposal to effectively communicate value and increase the chances of landing the deal. Jordan encourages viewers interested in starting a marketing agency or building a personal brand to subscribe to the channel for future content, including free trainings and templates. The tutorial promises practical insights and actionable advice for aspiring entrepreneurs.