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In the previous video, Joe, a vegan who works at Pilla, identified a challenge he faces: the lack of lunch options for vegans in the area. To address this, he proposed the idea of a vegan restaurant in Pilla, questioning its demand and potential profitability. He suggests using a lean canvas model to develop this concept. The first step is to name the restaurant and identify the target customers, focusing on vegans who live or work in Pilla. Joe plans to first confirm if others share his lunch dilemma, emphasizing that a narrow customer definition can facilitate subsequent steps, with the option to expand the audience later.
