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The tutorial addresses the increasing challenges in marketing, noting that SEO, social media, and email effectiveness are declining. It emphasizes that regardless of the marketing channel—whether inbound or outbound—businesses struggle to achieve a return on investment (ROI) from their spending. As competition rises, it becomes more difficult to generate the same results. The discussion highlights shifts in inbound marketing and explores strategies to adapt and identify worthwhile channels to overcome these obstacles. The speaker also suggests that companies might need to allocate more resources to conversational marketing to counteract these trends.
