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(marching drum music) - Yes, SEOs becoming harder. Social media is becoming harder. Some of the channels are declining. Emails arent as effective as they were before. It doesnt matter what it is. Whether its inbound or outbound, you spend $1, can you make more? (air whooshing) (marching drum music continues) - How inbound marketing is changing but also what you can do to counteract that and what channels are worthy of pursuing. And well talk about that a little more, but Neil, you have any thoughts on this? - Yes, SEOs becoming harder. Social media is becoming harder. Some of the channels are declining. Emails arent as effective as they were before. That happens with all marketing channels, including television advertising, including, you know, running pay-per-click ads. It doesnt matter what it is. The more competitive something gets, the harder its going to become to produce the same ROI. Thats just normal. But if companies spend more resources on things like conversation o
