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In this tutorial, Henry explains how to create a go-to-market strategy using a real product example. He defines a go-to-market strategy as a plan for introducing a product to target customers through appropriate channels, following the positioning and messaging phases. The strategy comprises three stages: pre-launch, launch, and post-launch. During the pre-launch, the focus is on building awareness and credibility by educating the target market to generate an organic following for beta testing and word-of-mouth promotion. At the launch stage, the goal shifts to driving user adoption through announcements and paid advertising. Finally, in the post-launch stage, the aim is to optimize and scale the marketing channels.
