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In this video tutorial, the presenter demonstrates how to create a web design proposal using a template they utilize for their successful freelancing business. Key topics covered include creating an effective proposal, what to include, sending it, and securing a signature. The presenter suggests using an existing template from Client Manager for convenience but outlines steps for creating one from scratch: obtaining a clear client brief, writing the proposal, sending it, and following up. To gather a comprehensive client brief, the presenter recommends asking specific questions about the client’s business, target market, desired visitor actions, unique selling points, customer value, and current acquisition methods.