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An executive summary acts as an elevator pitch for your business plan, essential for entrepreneurs seeking investors and CEOs of large corporations for long-term growth. While it's short to write, crafting an effective summary can be challenging due to its varied purposes. Here are five tips to help you create your own executive summary and the key information to include. Positioned at the beginning of your business plan or the "About Us" page of your website, it should be attention-grabbing and engaging. In one or two pages, it should effectively convey your company’s story, serving as the first point of contact for readers. A common mistake will also be highlighted to help you avoid pitfalls in writing.
