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The video discusses a digital marketing strategy aimed at preventing website visitors from leaving without engaging, ultimately transforming traffic into leads and customers to boost revenue. This method is referred to as conversion rate optimization (CRO), which involves continuously testing and applying changes to a website to enhance user experience and improve conversion rates. A conversion occurs when a visitor takes a specific action on the site, which varies by business type—such as making a purchase for e-commerce or requesting a quote for service providers. The definition of a successful conversion rate will also differ depending on the business model.
