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Dr. Claire Lynch of the Doris and Bertie Writing School addresses a question from a student regarding writing business proposals for diverse audiences within a multi-level sales process. The student, who leads a management consultancy, notes that approval often involves various leadership levels, including end users and top buyers. The key challenge is determining how to tailor proposals when the target readers are uncertain. Dr. Lynch emphasizes the importance of understanding the different stakeholders involved and suggests strategies to effectively channel the writing towards these varied readers, ensuring clarity and persuasion in the proposals.
