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hi im julie a member of the marketing team here at vimeo and in this video were going to define what exactly ott means and explore how it works first things first what does ott stand for ott stands for over the top as in over the top of traditional tv the official definition is entertainment media streamed on the internet but ott is probably better known to you as netflix hulu and any other streaming services you probably watch every day ott isnt just for big name streamers though any creator whether youre a big business or a solopreneur can offer content to watch online through traditional channels like youtube and vimeo or even on your own website which leads us to the three most common types of monetization models svod avod and tvod lets break these down svod stands for subscription video on demand and its the ott model youve probably heard the most about like netflix svod allows viewers to pay a subscription to access an entire library of content at any time its ad free but