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about 77 of customers form a positive perception of brands that are proactive in collecting feedback it reassures them that the feedback will be acted upon and they will receive better quality services what happens if you dont care about customer feedback customers slowly disappear into thin air without you knowing the why of course no the question is where to start with collecting customer feedback getting started is easy using customer feedback surveys is the easiest and most effective way to identify customer pain points start by identifying your objective of collecting feedback and then choose a survey type for example you can create a sidebar survey that can always remain in view as a tab to gather customer feedback on the fly a scored survey to collect and grade the responses based on choices selected a net promoter score survey to measure their loyalty towards your brand and in-app survey to gather feedback before they leave your website or a long-form survey that can capture d
