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presenting your designs to the client is an art in itself and can really affect your clients perception of your work and their feedback so here are four things you should include in your brand concept presentations to get your designs approved with minimal to zero revisions first start with the project goals remind your client of the agreed goals for this project and who this brand is for two dont just show your desires but annotate them show the rationale behind your thinking and your design decisions number three expand your visual identity beyond the logo include color palettes font choices a pattern and other additional elements that really bring the brand to life and finally number four use high quality mock-ups its hard for a client to imagine what their brand is going to look like when its just a flat logo on a page so make sure to include some beautiful mock-ups that will show The Branding use
