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uh hello everyone thank you very much for coming to the live lecture series uh today were doing a tourism destination image okay brian thank you so much for the introduction very warm welcome to everybody um my name is barbara im dr babra cherify and im senior lecturer in tourism and im going to be delivering this lecture today on on destination image so a little bit uh just a background about myself i i did get my phd in in tourism i did my masters in tourism management my my ba was also in hospitality and and tourism management and ive been really interested in in the tourism industry for uh since i was uh very young really ive worked in a number of countries in in in tourism um greece im from czech republic so in the czech republic um in in the uk of course as well so um yeah its its uh i i really enjoy uh tourism as as a discipline and i really enjoy teaching that um so thats just a bit of background about myself and as you know like youre but youre here because youre