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do you want to learn how to perfectly personalize your marketing messages for success today well explain how to utilize the conversion funnel for your inbound marketing strategy the conversion funnel is a graphic representation of the buyer journey or the process that the user follows in all the phases of inbound marketing we call it a funnel because in each stage your audience will get smaller and smaller but they will also be more qualified the conversion funnel consists of three phases the tofu stage or the top of the funnel where there are thousands of users the mofu stage or the middle of the funnel where we have a few hundred users and finally the bofu stage or the bottom of the funnel this is the part where the final conversion is made where we have dozens of users the conversion funnel has been used for many years in marketing especially in inbound marketing but hubspot has introduced a new concept the flywheel in the flywheel instead of following a traditional conversion proc
