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Whats up brand buildersStephen Houraghan here at BrandMasterAcademy.com and in this video youre going to learn what multi-branding is how and when to use this strategy and how it can be leveraged to dominate a category or a market now if youre new to the channel and you want to build brands that go beyond the visuals and the logo using strategy psychology and creative thinking then youre in the right place hit that subscribe button and the notification bell if you want to fast track your results make sure you grab the pro brand strategy blueprint its a free download and the link is in the description now within brand strategy there are a lot of terms that cross over and some of these terms cross over they mean the exact same things some have slight nuances and specifically within brand architecture there are a lot of terms to wrap your head around you have an umbrella branding strategy you have a house of brands a branded house and you also have mult