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In today's Cold Email Teardown, the focus is on incorporating video into cold emails, highlighted by an example from Alex at Verio Video. He sent a succinct email to Aaron, referencing his YouTube channel, and included a link to a personalized two-minute video. The email briefly introduces an idea to boost leads through video marketing and proposes a follow-up call. While the email itself is adequate, the tutorial emphasizes the effectiveness of personalized videos in enhancing sales, sharing insights from the host's own experiences with successful personalized video outreach. The discussion will delve into strategies for maximizing sales potential with personalized video content.