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On todays Cold Email Teardown, I wanna talk about how to use video in your cold emails. I got this email from Alex over at Verio Video, where he wrote this cold email. Its very short, and then he linked to this two minute personalized video, so first lets take a look at what he has. Hi Aaron, I came across the Laughlin Associates YouTube channel and enjoyed your videos. I made this video for you as we have a few ideas on how we increase leads to your business with video marketing. Link to the video. How would you feel about discussing further? Let me know and I can send over a few times for a call. Thanks in advance. So this emails fine, and thats why I dont really wanna talk too much about the email in this video, but when you click the personalized video, I wanna talk about what you guys can do to help increase your sales from this, because weve made a few sales with our personalized videos, as well. - Hi Aaron, I came across your YouTube channel Laughlin Associates and I rea