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Email marketing is crucial for businesses, given that there are 4.3 billion email users globally. With such a vast audience, it's essential to have an email marketing strategy, especially since it is more straightforward than navigating unpredictable social media algorithms. In this video, Jamal from HubSpot outlines the foundational steps for effective email marketing: 1) Build your email list, and 2) Maintain a healthy list. This tutorial aims to equip viewers with essential skills for long-term success in email marketing. If you find the content helpful, remember to like the video and subscribe to the HubSpot YouTube channel.