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In this tutorial, Alex emphasizes that email is far from dead, highlighting its continued relevance in marketing. He asserts that 92% of adults in the US use email, with 61% checking it daily, making it a powerful channel for businesses. Despite the rise of other marketing platforms like YouTube and SMS, email remains one of the most effective and personal ways for businesses to connect with their audience. Alex encourages viewers to utilize specific email templates to enhance their copywriting skills, ensuring they stay updated with today's marketing trends. He invites viewers to subscribe for more insights and tips on copywriting.