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In this video tutorial, the speaker describes how to write an effective press release to promote a nonprofit event. They suggest starting with an introductory paragraph that outlines the organization’s identity and mission, followed by a brief promotion of the event. It’s important to include a notable achievement, such as an award, at the end of this paragraph. The speaker shares a personal example: a government declaration of "Kings Highway Day" in honor of their film and nonprofit, highlighting its significance related to the oldest continuously used road in America. This structure emphasizes clarity and impactful storytelling in press releases.