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In this video, Bruce from Printable Simple Shop Management Software shares a marketing tip focused on email marketing, highlighting its effectiveness and affordability as a tool for increasing sales. He emphasizes the importance of collecting customer emails, referring to them as "gold," as they allow for remarketing and ongoing campaigns. Bruce shares an idea inspired by a raffle ticket he received at a comedy bar, which encouraged email sign-ups for a chance to win a drink. He suggests that shops could implement a similar strategy by offering a chance to win discounts, such as $100 off the next order, to engage customers and grow their email list effectively.