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Order confirmation emails boast high open rates, averaging over 50%, making them a valuable opportunity for e-commerce marketers to boost revenue. According to Omnisend’s 2022 report, these emails also rank third in conversion rates, following abandoned cart and welcome messages. This video shares four tips to enhance order confirmation emails for better customer experience and repeat purchases. The first tip emphasizes creating a celebratory tone. Customers appreciate personalized, emotionally engaging messages rather than generic, robotic emails. A simple expression of gratitude can make a significant impact, enhancing the overall customer interaction.