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when it comes to managing the success of your email campaigns understanding your audiences behavior is essential in this lesson well explore the benefits associated with understanding email performance as well as cover common metrics that can provide insights to help you optimize future campaigns first lets look at why utilizing email metrics can be a powerful addition to your marketing toolbox lets say you own a pet supply shop and have gathered a strong email marketing list made up of interested customers using the analytics from your email platform you can discover the number of people clicking from your email to your website or how many complete any call to actions youve set such as making an online purchase using a discount code this type of informed decision making can lead to great conversion rates and help you refine any future campaigns for success so the benefits of reviewing email metrics are clear but what story or insights can these individual metrics tell you lets