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Understanding your audience's behavior is crucial for managing the success of email campaigns. This lesson delves into the benefits of analyzing email performance and discusses key metrics for optimizing future campaigns. Utilizing email metrics enhances marketing effectiveness, as evidenced by a hypothetical pet supply shop that leverages its email list. By analyzing analytics from an email platform, the shop can track clicks to its website and conversions through specific calls to action, like online purchases with discount codes. This data-driven approach leads to improved conversion rates and informed decision-making, highlighting the importance of reviewing email metrics for deeper insights.