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In this video, Alex Berman from Experiment 27 discusses crafting effective partnership emails to help agencies drive new business. He emphasizes the importance of targeting partners with similar or higher-priced services to optimize referral opportunities. Shaun Foo of Speech Silver, a copywriting agency in Singapore, is highlighted as a case study for successfully engaging in this strategy. Berman outlines the components of a successful partnership email, including an engaging pitch, a relevant case study featuring competitors, and a clear call to action. He also suggests including a PS line for additional emphasis.