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In this video, Betsy Stewart, a senior fundraising consultant with the Heller Fundraising Group, discusses best practices for writing emails to major donors. She emphasizes the importance of effective written communication in building and strengthening relationships with donors. Betsy highlights that well-crafted emails serve to summarize, clarify, and confirm interactions, thereby enhancing the donor relationship. Throughout her career, she has focused on teaching and writing, constantly refining emails sent by her clients to ensure they resonate with their intended audience. The session aims to provide insights into creating impactful emails that foster meaningful connections with major donors.