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Laura Turner discusses how to write a press release for a new employee. Start by marking the document as "for immediate release" at the top, followed by the date and contact information for the company. Create a headline that includes the new employee's name and position. Then, detail the employee's experience and qualifications to show why they are a valuable addition to the company. The speaker emphasizes the importance of proofreading the press release since it will be published and shared widely, serving as a key communication tool to inform the public about the new hire.