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In this video, Georgie from Water Bear shares tips on successfully sending press releases to radio stations. Drawing from his experience in radio and as a plugger, he emphasizes the importance of targeting the right audience. Tip one advises creators to consider who would be interested in their music, including specific shows, stations, and presenters that align with their genre. Georgie highlights the mismatch often seen in submissions, as he recalls receiving heavy metal press releases for a station focused on pop music. He encourages viewers to ensure their press releases reach the most suitable contacts, building on concepts discussed in a previous video about creating press releases.