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Email is not dead; it's still a vital marketing tool. In the U.S., 92% of adults use email, with 61% checking it daily. Despite the rise of other marketing channels like YouTube and SMS, email remains one of the most effective and personalized means for businesses to engage with their audience. In his tutorial, Alex highlights four profitable email templates that copywriters should utilize to enhance communication and improve visibility in business. He emphasizes the importance of staying updated on copywriting trends and encourages viewers to subscribe for weekly tips.