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Matt introduces a valuable resource aimed at helping freelancers improve their project proposals. He highlights the common frustration of sending proposals that receive no response or fail to win the client’s business after considerable effort. This moment is crucial, as the quality of the proposal significantly influences the client’s decision to hire. Many freelancers struggle with crafting compelling proposals that focus on project goals, offering only one option, and including unnecessary legal jargon. Matt emphasizes that proposals should be more than mere contracts; they must effectively communicate value to potential clients to increase the chances of securing projects.