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In this video tutorial, viewers are guided on how to design high-converting emails using Canva, making it accessible for beginners and budget-conscious founders without requiring advanced skills. The demonstration utilizes the free version of Canva. The presenter starts by selecting the "create design" option and emphasizes the importance of choosing a custom size, noting that the optimal email width is typically 750 to 1000 pixels. The tutorial aims to equip users with the tools to create visually appealing emails for clients, showcasing that even those with minimal design experience can achieve professional results.