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In this video, the speaker discusses marketing strategies for a glamp ground owner with 20 Utes in Michigan. They emphasize that marketing approaches depend on whether the owner is establishing a new park or expanding an existing brand. For new park owners, it is crucial to create a strong brand identity and attract initial guests. The speaker suggests focusing on market research to target the right audience and utilizing various marketing channels. For those with existing brands, adding units may involve enhancing online presence and leveraging customer feedback. Overall, tailored strategies based on the park's status are essential for attracting guests and achieving success.