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In this video, Alex Berman from Experiment 27 discusses crafting effective partnership emails. He outlines key elements to include, such as introducing yourself, making a concise pitch, referencing relevant competitors or projects, and incorporating a strong call to action. Berman emphasizes the importance of "docHubing out" to potential partners—companies with similar or higher-priced service offerings—to generate new business for your agency. He highlights Shaun Foo's approach with Speech Silver, a copywriting agency in Singapore, as a successful case study of this strategy. The video aims to equip viewers with tips for enhancing their partnership email outreach.