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hi im betsy steward welcome and thanks for watching my video i hope you learned from it im a senior fundraising consultant with the heller fundraising group over the course of my career ive been privileged to do two things i love doing teaching and writing i get to do a lot of both in my current job i teach and advise people on how to raise money which involves a lot of writing to major donors in todays video ill focus on emails my clients regularly send me emails that they plan to send to their major donors together we refine emails so that they build and strengthen relationships so lets talk about writing emails to major donors ill start with why why is it important to write effective emails its important because written communication is necessary at each juncture of building the relationship a well-written email is a way to summarize clarify confirm and continue building the relationship but only if its written well so lets talk about how to write it well best practices f
