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In this tutorial, Anna explains how to create an effective business proposal. She outlines the concept of a business proposal as a document offering a service or product to potential clients, comparing its structure to that of a house. The "roof" consists of company information, qualifications, and reasons for selection over competitors. The "walls" demonstrate an understanding of the client's needs through research and knowledge of the problems they face. The "foundation" includes pricing and methodology, detailing how to solve the client’s issues. Additionally, Anna shares strategies to help secure client agreements and tips from a successful software company for closing deals more efficiently.
