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In this tutorial, Natalie discusses setting up a contract renewal reminder series using an influencer marketing platform. She emphasizes automating campaigns through a CRM system that captures contract renewal dates, enabling the creation of workflows. The outlined workflow includes two reminders: one for a contract renewal in 60 days and another for 30 days. To initiate the campaign, it's crucial to sync the contract renewal date from the CRM to the platform. This allows the creation of a query for reminders, such as "contract renewal in 60 days." Finally, the plan is to save this as a dynamic group to be integrated into the workflow.