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A booking confirmation email is sent to users after they book a flight, hotel, or appointment, providing essential details about their reservation. These emails are crucial for fostering customer loyalty, as they demonstrate care beyond the initial purchase. They typically achieve high open rates and click-through rates (CTR), performing better than promotional campaigns and thereby enhancing the sender's reputation. Additionally, marketing automation services can streamline the process of sending these emails, allowing businesses to focus on marketing strategies while ensuring users receive timely confirmation, which helps reassure them about their bookings.
