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In this tutorial, Shane Fair, Chief Marketing Officer at Campaign Monitor, discusses how to effectively gather customer feedback via email. He emphasizes the importance of a clear and easy-to-read email design, recommending minimal layout and straightforward language with a clear call to action (CTA). Engaging questions, like asking about a recent order, can stimulate responses. It's crucial to explain why you are seeking feedback, as this can motivate customers to engage rather than ignore the email. Finally, choose a feedback method that suits your business, such as linking to a short survey, to collect valuable insights.
