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A creative brief is a strategic document, typically one to two pages long, used by marketing teams, ad agencies, and freelancers to outline the scope, goals, and requirements of a creative project. It captures the vision, voice, and target audience for writers, designers, and video teams, ensuring clarity for corporate campaigns or client projects. Without understanding the who, what, and why, creative teams risk missing the mark, leading to unnecessary stress, delays, and increased costs. A well-defined creative brief aligns client goals with the creative team's work, resulting in high-quality outputs with fewer revisions.